Pillar 3
Selling to the Generations

The Generational Institute™ Sales Pillar reveals how to customize and refine your message to connect, engage, and capture clients and customers of all ages. Wouldn’t you like your sales message to be so valuable that it is virally shared from person to person? Learn how to communicate in the code of each specific generation you’re seeking to attract, woo, or engage so that your words resonate so deeply customers cannot help but respond because you are speaking to their CODES.

If you don’t currently adapt your sales process or messaging to the buyers of different generations, you are leaving money on the table.

• Traditionalists and Boomers spend a lot of time building relationships face-to-face.
• Gen Xers prefer to cut to the chase and get to the bottom-line immediately.
• Millennials… well, they like to find you via their digital world first. Their friends and parents are an active part of their purchasing process.

Contact our office today to learn how to leverage TGI™ as your enterprise solution for creating a Generationally Savvy™ organization.